Realme just recently announced its ambitious plan of launching an ecosystem of products in India. While it’s not the first time, Realme has given us a glimpse of its ecosystem dream and it’s the first time the brand has delved into specifics.
Up till the end of 2019, Realme was relatively known for its value-for-money smartphones that were often the best offerings in its price range. In fact, this is precisely what made Realme the fastest growing smartphone brand in the world with more than 10% of market share in the world’s second-largest smartphone market.
Riding on its success of smartphones, Realme did introduce a few accessories such as power banks and wireless earphones. But it’s only in 2019 when Realme India CEO Madhav Sheth shared what 2020 would look like for Realme.
“Realme is not only a smartphone brand. It is also a tech lifestyle brand…2020 will be the year for us to drive our vision for a connected ecosystem with a focus on 4 core areas: smartphones, software, IoT products, and accessories,” said Madhav at the launch event of the Realme X2 and the Realme Buds Air.
Fast forward to 2020 and we’ve already seen a bunch of new products from the brand that aims to realise this vision; the Realme Smart TV, the Realme Watch, and the Realme Buds Air Neo are some examples.
But while Realme had wired a plan for the launch of its ecosystem of products, like most of us, Realme hadn’t seen the COVID-19 pandemic coming. The COVID-19 induced lockdown brought the country to a standstill and had a massive impact on not just Realme but the entire smartphone industry. The lockdown also forced Realme to postpone the launch of its Realme Narzo series, twice.
With a bevy of products in the pipeline, we wondered as to just how much of an impact the COVID-19 pandemic would have on the brand’s vision for the year. Hence, Mashable India reached out to Realme India CEO, Madhav Sheth, to get an answer.
Surprisingly, Madhav claims that Realme is still quite on track despite the disruptions and delays the COVID-19 pandemic has caused.
“I don’t think we have changed any of the plans yet. We want Realme to be experienced by people across the length and breadth of the country and are constantly striving to touch the lives of these billion people through billions of products connected through the Realme ecosystem. So, I think that vision is still there and the targets haven’t changed for us,” said Madhav.
If the pace of launches is any indicator, it seems like Realme is walking the talk. After introducing the Realme Band, the Realme Narzo series, the Realme Smart TV series, the Realme 6 series, the Realme Buds Air Neo and the Realme Watch, we recently saw Realme introduce the Realme X3 series, the Realme Buds Q, and the Realme Adventurer Backpack.
While these categories aren’t entirely new, Realme expects us to expect a lot more from the brand over the course of 2020. Sweeping machines, smart cameras, and smart speakers are just a few of the new products we’ll be seeing from the brand here. Although, what remains to be seen is just how effective Realme is in pushing out the ecosystem experience it aims for.